Family businesses continue to be a vital part of the US economy, combining long-standing heritage with a forward-focused mindset. Yet, PwC’s 2025 Family Business Survey reveals a marked slowdown in growth for US family firms compared to recent years and global peers. This signals a shift from rapid expansion to emphasizing operational resilience, governance evolution, and sustainable value creation amid ongoing economic volatility.

Against this backdrop, family businesses are recalibrating priorities—reinforcing core operations, protecting margins, and evolving governance to weather economic headwinds while preserving their legacy. PwC’s Family Business Survey 2025 delves into these trends, offering in-depth insights and practical guidance from specialists across leadership, innovation, and governance. Explore how family enterprises can adapt, compete, and thrive amid today’s complexities, ensuring continuity for generations to come.