Generations Conference Keynote Presenters*

Chris Benziger, Vinter
Benziger Family Winery
“We’re about three things: family, great wine and healthy vineyards.”

For more than thirty years, we’ve farmed our ranch on Sonoma Mountain and searched Sonoma County for the most distinctive and expressive vineyards. Once found, we tend these sites using certified Biodynamic, organic and sustainable farming methods. The result is a portfolio of authentic and memorable wines. Find out more about Benzinger.

Gun Ruder, President & CEO
S. Martinelli & Company
“Drink Your Apple A Day”

S. Martinelli & Co has been family-owned and operated since 1868, producing Gold Medal premium 100% juices from apples grown in the fertile Pajaro Valley in Watsonville, CA. Our products have been honored with more than fifty gold medals for excellence at state, national, and international expositions. Find out more about Martinelli’s.

Doug Kirkpatrick, CEO, D’Artagnan Advisors

Todd Rufer
The Morning Star Company
“Excellence Through Commitment”

Doug Kirkpatrick
D’Artagnan Advisors

The Morning Star Company has a 40-year history of growth, 30% of the California tomato processing market, and no managers. In a conversation with Todd Rufer and Doug Kirkpatrick, learn how this family business has incorporated a company culture of self-management. Chris Chediak will moderate the discussion of how a self-management culture affects hiring, retention, leadership, and promotion, as well as the next generation of the family business.

Find out more about The Morning Star Company.

Haney Business Ventures, Inc. logo

Mayfield Family
Sub Sea Systems
“Sub Sea Systems designs innovative, immersive and interactive products and programs for the marine tourism industry.”


Mark Haney
“We make it our business to help you grow yours.”


In 1985, Sub Sea Systems established our brand and built a reputation in the industry as engineers and fabricators of custom submersibles and semi-submersibles. Over the years our products have evolved as we reimagine ways to explore the world’s oceans. Sub Sea Systems’ founders created the SNUBA® shallow water diving system. We designed and created the SeaTREK® helmet diving system, manufacture the SolarCat™ solar-electric catamaran, and invented Clear Lounge®, the world’s 1st underwater oxygen bar. In 2017, we introduced the Aquaticar™ underwater ride and won IAAPA’s Brass Ring Award for Best New Product. In 2018, we partnered with the world leader in aquatic VR, San Francisco-based Ballast Technologies, to create and deliver an entirely new way to experience virtual reality– underwater– in the DIVR, DIVR+ and self-contained Deep Dive VR™ systems.

Mary Andringa, Chair Emeritus
Vermeer Corporation
“A manufacturing company in the heartland making a progressive impact around the world.”

Vermeer Corporation is a large manufacturer of industrial and agricultural equipment helping customers feed and fuel their communities, manage natural resources and connect people to the necessities of life for over 70 years. With nearly 3,500 team members worldwide designing, building and supporting this equipment, and a dealer network spanning 60+ countries. Vermeer  is proud to be family-owned and family-led with third generation family member, Jason Andringa, serving as President and CEO. Read more about keynote presenter Mary Andringa and the Vermeer Corporation.

*Speakers and presenters subject to change.

In its fourth year, the Generations Family Business Conference features an impressive roster of local, regional and national keynote and breakout speakers who will share personal stories and experiences regarding the issues and trials that are unique to family businesses.

Experts in Family Business Topics


Stories You Can Relate To


Lessons Learned