D A Y O N E | January 14, 2021
Opening Keynote Lunch
Using Innovation to Sustain a Family Business
Using Innovation to Sustain a Family Business Since 1985 Sub Sea Systems has made the underwater world accessible to millions of people around the world through unique and “world’s first” products– from semi-submersibles, to helmet diving, solar-electric boats, underwater virtual reality and even an underwater vehicle powered by air bubbles. The company is owned and operated by two generations of family members who attribute their decades of international success to bold product innovation and a collaborative family dynamic.
Level-Up Your Marketing- What You Need to Know to Successfully Market Your Family Business
How do you investigate and discipline Uncle Bob (or any other member of a family business for that matter)? A Case Study
Sophisticated Family Investments – Why, How and When to Incorporate Private Investments into Your Family Investment Portfolio
Who’s Leading Your Business Unto the Next Decade?
Family Owned Business
This session will take a look at the evolution of trust that occurs when a family owned and managed business transitions to a board with oversight by a non-family CEO. Ruder will also share pivotal moments along the transition and his vision for the future including how family involvement will evolve.
Gun Ruder, President & CEO, S. Martinelli & Company
White Castle & the Power of Passion
‘The Power of Passion’ Go ‘behind the Castle Walls’ for a firsthand account of how this 99 year old family business remains relevant by focusing on a simple vision…‘Feeding the Souls of Craver Generations everywhere.’
Jamie T. Richardson, Vice President, White Castle Management Co.
Mix & Mingle Happy Hour Reception
D A Y T W O | January 15, 2021
Morning Keynote Presentations
Guidance on Family Transitions
Join Mary Andringa, Chair of Vermeer Corporation, a multi-generational family business with a global reach, as she shares the approaches they have taken to successfully guide their business transitions from one generation to the next. Mary will discuss specific steps they have taken and policies they have implemented to promote successful family, ownership and business transitions, and promote the family values across generations.
Mary Andringa, Chair of the Board, Vermeer Corporation
Resilience: A Story of Community
Sierra Grossman is the Vice President of Sierra Nevada Brewing Company and is largely responsible for advocacy and social responsibility for the company. Sierra will share her experience of managing the Resilience Butte County Proud IPA project and raising millions of dollars nationwide to support the relief efforts from the devastating Camp Fires in November 2018. Sierra continues to steward the efforts to continue the long-term rebuilding and healing of the area.
Sierra Grossman, Vice President & Second Generation Owner, Sierra Nevada Brewing Co.
A Road Map to Great Sales and Profits
How to Protect Your Family Business From Employment-Related Lawsuits
When Family Friction Catches Fire: Practical Advice for Avoiding Interfamily Litigation
In It For the Long Haul: How Succession Readiness Keeps Family Businesses Strong
Non-fiscal Retirement Planning: Are You Ready to Add “former” to Your Title?
Giving Back: Community Involvement Strategies from Philanthropy to Service
Professionalizing Your Board
Closing Keynote Presentation
The Morning Star Company: Building A Successful Family Business Without Hierarchy
The Morning Star Company has a 40-year history of growth, 30% of the California tomato processing market, and no managers. In this conversation with founder Chris Rufer and his son Todd Rufer, learn how this family business has incorporated a company culture of self-management. With moderator Chris Chediak, the Rufers will discuss how the self-management culture affects hiring, retention, leadership, and promotion, as well as the next generation of the family business.
Closing Reception: Meet the Experts