The benefits of having a robust and varied membership are many.  But perhaps the most valuable is the opportunity to collect wide-ranging perspectives to better understand the needs and challenges of family businesses as a whole.  While we all have our specific industries and niches, some issues become through lines for us all.

We make it a practice to initiate a membership survey every year after the Generations Conference but, this year, the results are especially poignant as we all make sense of the mid- and post-pandemic business climate. This year’s survey was sent to 1,475 members and prospective members. While the turnout was less than we had hoped, we were able to glean incredibly important viewpoints and opinions from the respondents that will inform our future events and programs.

  • The majority of respondents were family business founders and presidents. These business leaders are holding strong and not considering selling their business any time soon.


  • Responding businesses represent a variety of industries in the region.


  • It seems that there are two groups that responded to the survey – those that have taken advantage of FBC programs and those that haven’t but wish they had. To them we ask, What is your barrier to participation?  Let us know!


  • While some of our members are experiencing unprecedented growth, most agree that they are dealing with incredibly negative impacts of California’s response to the pandemic. Business leaders are not optimistic about a swift and strong economic recovery but most believe the Sacramento economy will rebound quicker and fare better than the rest of the state.
  • In this mid-COVID era, the topics on the top of our members’ minds are human resources, taxes, surviving post-COVID, emerging technologies, and how to address cost-cutting


  • Most agree that the federal PPP program made a significant difference in the viability of their family business. In response, FBC hosted several webinars on how to apply and be forgiven for PPP loans.


  • Working from home has become the standard but many employers are concerned about productivity from remote workers. Conversely, most feel that employees are highly engaged in their work. For those returning to work, the majority of employers are working to help employees through their fear for their personal safety. Since the spring, FBC has utilized the expertise of our Technical Advisors in human resources to address these types of personnel issues. Check out our upcoming program developed specifically with these HR issues in mind.

We miss our in-person events and are glad to know you do, too! Until we can meet again in person, we encourage all members to take advantage of our built-in virtual programmingevents, check-ins, forums, webinars, online library and much more.

We will close with a few quotes from members who have crystallized what so many value about their FBC membership:

“Family stories that I can relate to or draw inspiration from.”

“A great group of welcoming, friendly and knowledgeable individuals who are willing to share their practical wisdom.”

“Connection, insight, and information affecting family businesses.”

Not a member of FBC? Join today!

FBC is dedicated to helping family businesses grow & prosper.

Family-owned businesses have unique challenges that span beyond the day to day operations or gaining market share. We understand those challenges and have dedicated our programs to address those needs.

Our members are #familybusinessstrong

Find out more about membership.