Next month, at FBC’s Fall Family Forum Event, we will be taking a first-hand look at how you can utilize your family business story, history, and values to enhance customer, family and employee engagement. What is your family business story? Have you considered how your family’s story shapes your family business? Stories can change our thought processes. They invoke images and emotions that more tightly engage and bind us to the storyteller. They can help attract new customers, reinforce current customer relationships, as well as attract and retain employees. Stories can strengthen the culture and prepare the next generation.

The half-day program will kick-off with a robust panel discussion facilitated by Lois Lang, Evolve Partner Group. The panel participants, all long-time FBC Members, include Dave Lucchetti, Pacific Coast Building Products, Inc., Kevin Fat, Fat Family Restaurant Group and Diane Fiddyment, Fiddyment Farms.

Discussion topics include:
      • Discover how stories strengthen culture and prepare the next generation.
      • Use your family’s story to attract new customers, reinforce current customer relationships, and attract and retain quality employees.
      • Learn the different processes that your family business can use to develop your family story.
      • Identify ways storytelling can be used to communicate values to family members and employees.
      • Find out how storytelling can be used in marketing your business.

The opening session is followed by a brief small-group roundtable discussion that will allow attendees to share their stories. These table discussions will be facilitated by a variety of FBC Technical Advisors. Participants at each table will address questions designed to help family businesses identify concrete ways that they use storytelling to strengthen family bonds and the family business, enhance the family brand, and build employee morale.

The final component will highlight the nuts and bolts to using storytelling to market your legacy.  Featuring FBC members Les Lyman, and Ernie Roncoroni of Grow West and two of the consultants they used on their recent rebranding journey, Troy Schroeder, Clutch Performance and David Parker, OTM. The discussion, facilitated by Curt Rocca, DCA Partners, will focus on the information Grow West gathered about their family businesses through the preliminary work and research while preparing to rebrand. The data and information were then used to create their marketing strategy and rebranding launch. See you on October 10th at Del Paso Country Club from 9 am – 1 pm.

You can preview the program agenda here.

Registration is now open and seats will fill up fast, RSVP TODAY!


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