Event Details

February 22, 2018 | 3:00 pm - 6:00 pm

Unite and inspire your team with the “why” behind your “how” and what” 


Mark your calendars for the first Founders, President and CEO Affinity Group meeting of 2018! This dynamic program will begin with Grant Lundberg sharing how Lundberg Family Farms has leveraged their mission, vision and values statements to define who they are, who they want to be, and why it is all important.

The second half of the program will be dedicated to real work as we dive deep into the conversation of communication, including discovering the power of defining and communicating the why you do what you do, and why you do it the way that you do. We will also discuss the perspectives of all stakeholders including family, management, employees, suppliers, and customers in establishing and communicating your “why”.

This member-only peer networking group was developed with the purpose of creating dialog about family business with members including Founders, Presidents and CEOs. Register Now

  Thursday, February 22, 2018   |   3:00 pm – 6:00 pm

HOSTED BY:   Lundberg Family Farms


About this Affinity Group: The Founders, Presidents & CEO Affinity Group is specifically designed for senior generation family members and senior non-family leaders. Discussions are often focused on sharing the challenges and responsibilities of family business leadership and succession planning. Affinity Group events are for FBC members only. If you’re interested in membership please contact FBC.


Lundberg Family Farms
5311 Midway
Richvale, CA 95974
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