Event Details

May 22, 2019 | 2:45 pm - 5:30 pm

Building, Leveraging & Redefining Your Brand

Oftentimes companies think about their business and forget to consider the role  their brand plays in the business.  In this affinity group meeting we will dive deep into what leveraging your brand means and what it means to your business by focusing on what member company Grow West (formerly Tremont Lyman Group) has recently gone through with their branding transition. Curt Rocca, DCA Partners, will facilitate a roundtable conversation with second generation Owner and Chairman Les Lyman and non-family President and CEO Ernie Roncoroni as they share their journey of turning all of the subsidiaries and product lines into one brand. Les and Ernie will discuss when and how they decided to make these major company and branding changes. They will walk you through their timeline and decision making process. They will also touch on the impact this process has had on their company culture, the unknown long term effect the brand update will have on the company and how they are managing this huge change. Register today!

WHEN: Wednesday, May 22  | 2:45 – 5:30 pm

LOCATION: Grow West 

About this Affinity Group: The Founders, Presidents & CEO Affinity Group is specifically designed for family and non-family executive level leaders. This is a family member-only, peer networking group developed with the purpose of creating dialogue about family business with members including Founders, Presidents and CEOs. Discussions are often focused on sharing the challenges and responsibilities of family business leadership and succession planning. Affinity Group events are for FBC members only. If you’re interested in membership please contact FBC.

Are you an FBC member interested in hosting an affinity group meeting?  Please contact us!


Grow West
201 East Street
Woodland, California 95776
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