Event Details

October 10, 2019 | 9:00 am - 1:00 pm

L E V E R A G I N G   Y O U R   L E G A C Y:

Using Storytelling to Enhance Customer, Family & Employee Engagement

Join us for this dynamic event focused on how family businesses can leverage their family story to communicate core values, encourage family member engagement, enhance marketing strategies, establish a loyal customer base, and motivate employees. Learn practical approaches from expert advisors and family businesses about how to use storytelling in your business.

View Full Program Agenda

O P E N I N G   S E S S I O N  |  How Storytelling Can Play a Powerful Role in Your Family Business

Facilitated by: Lois Lang, Evolve Partner Group, LLC

Dave Lucchetti, Pacific Coast Building Products

Dave Lucchetti President & CEO, Pacific Coast Building Products, Inc.

Fiddyment Farms

Diane Fiddyment President, Fiddyment Farms


C L O S I N G   S E S S I O N  |  Storytelling & Your Family Business: How to Market Your Legacy

Facilitated by: Curt Rocca, DCA Partners

Curt Rocca, DCA Partners

Curt Rocca Managing Partner, DCA Partners

Ernie Roncoroni President & CEO, Grow West

Les Lyman  Owner & Chairman, Grow West

Clutch, Troy Schroeder

Troy Schroeder President, Clutch

David Parker OTM

WHEN: Thursday, October 10th  |  9:00 am – 1:00 pm
WHERE: Del Paso Country Club

Our family forums are designed to facilitate real conversations, high-level learning and to build your network of other Family Business Center members in a convenient half-day session.

Not a member, but interested in attending?  Email us!



Del Paso Country Club
3333 Marconi Avenue
Sacramento, CA 95821
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